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The 5 Top Secrets of Successful Elder Care Businesses
It is more important than ever that you differentiate your elder care business from all of the others that have penetrated the market today. The most successful Elder Care Services are thinking outside of the box and offering added value options for their clients and referral sources. Here are a few ideas that can get you started down the road to dominating your local market. Below is a summary of five different free reports that are available to you by visiting www.ultimateseniorservice.com and www.marketingmyseniorservice.com . 1. Hospital Marketing Secrets- Straight from The Case Managers to YOU!
It seems impossible, doesn’t it? Reaching those hospital case managers and social workers can be a formidable task, but if you know exactly what they are looking for you can get the referrals started.
2. Teleseminar Success Strategies for Senior Services
Teleseminars are basically the same as teleconferencing. For those who are unfamiliar with either term, teleseminars or teleconferencing involve a telephone call among a group of people who usually all phone the same telephone number to be connected to each other. This is one of the most brilliant marketing strategies that many successful elder care services are using today. 3. Exhibiting Success Strategies
Senior Fairs and other exhibiting opportunities are an important part of marketing to the local community. Tip #1: The most important and critical item is to build a lead list from these events. Selling senior services AT a senior fair is an unreasonable expectation.
Tip #2: Obtaining a large list of names and addresses is your ultimate mission for these events. Learn more about what you REALLY need to get the most bang for your buck at senior fairs. 4. Senior Service Providers Radio Show Secrets Revealed!! Getting your message across to your target market is becoming increasingly difficult for many reasons. The market is saturated bysenior service providers doing “the same old thing”.
Healthy, Wealthy and Wise offers a breath of fresh air!
Here’s How It Works:
Tip #1: Remember- you ARE the expert. Be sure about this! You absolutely know more about your service than anyone else, guaranteed! Tip #2: You need a NEW way to set yourself apart from everyone else in your community. Tip #3: Statistics tell us that people will listen before they will read. You can be the guest expert on your own recorded radio show. This marketing technique is guaranteed to set you apart from the competition. It’s easy, effective, and low cost. 5. VA Home Aid and Attendance Pension Benefit
The Veterans' Administration offers a Special Pension with Aid and Attendance (A&A) benefit that is largely unknown. This Special Pension (part of the VA Improved Pension program) allows for Veterans and surviving spouses who require the regular attendance of another person to assist in eating, bathing, dressing, undressing or taking care of the needs of nature to receive additional monetary benefits. It also includes individuals who are blind or a patient in a nursing home because of mental or physical incapacity. Assisted care in an assisted living facility also qualifies. This most important benefit is overlooked by many families with Veterans or surviving spouses who need additional monies to help care for ailing parents or loved ones. This is a "pension benefit" and is not dependent upon service-related injuries for compensation. Most Veterans who are in need of assistance qualify for this pension. Aid and Attendance can help pay for care in the home, nursing home or assisted living facility. A Veteran is eligible for up to $1,519 per month, while a surviving spouse is eligible for up to $976 per month. A couple is eligible for up to $1,801 per month*. Learn how to provide your clients with the right information that will keep them actively private pay longer.
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Contributor's Note
Valerie VanBooven RN, BSN
www.ultimateseniorservice.com
Subscribe to the EZine for FREE!
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Magnetic Marketing for Senior Service Providers
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